πππ‘Dan Zarrella’s quote, “Marketing without data is like driving with your eyes closed,” emphasizes the critical importance of using data in marketing. Just as driving without seeing can lead to disastrous outcomes, marketing without data can result in misguided strategies and poor decisions. Data allows marketers to understand their audience, measure performance, and refine their approach to achieve better results. Essentially, itβs a reminder that informed decisions lead to more successful marketing campaigns.

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